‘Perceived value’ is the worth of a product or service in the mind of the consumer (also known as the difference between cost and benefits). The higher the perceived value, the higher the demand and the more a consumer will be willing to pay for it.
A photographer’s typical client is unaware of the true production costs associated with a photo session. Instead, they rely on the internal feeling of how much your service is worth to them—something you have the power to influence!
Building a clear value proposition is a fundamental part of optimally marketing your photography business. Similarly, communicating your value proposition in a language that your prospects and customers understand is just as important—let’s face it, if your customer can’t perceive the value, it doesn’t exist.
Your business’s perceived value proposition can be the difference between sink or swim. As a result, APA Insurance Services is proud to share our “Perceived Value Proposition Template” that we’ve designed for professional photographers.
And before we forget- if you’re looking for better photography insurance for less, request your free proposal online or call 877.269.9021!
