- NO CAPTION
- NO RESPONSES
- INCOMPLETE BIO
- NO STORY
I know they say a picture is worth a thousand words, but if you want to hack the IG algorithm, please use captions. This is yet another opportunity to showcase your creativity. Title your work, tell us about the experience you had during that particular shoot, what did you feel? These are the types of posts that will keep your followers engaged and help promote your brand.
As you begin getting on a regular schedule of posting your best shots, you’ll notice more comments. Some of these will unfortunately be spammy, but others are 100% genuine. If you do not respond to these comments, especially compliments, it reflects poorly on your brand and humility. Also, some sources say that the Instagram algorithm will boost your photos to the top of your follower feeds, the more comments you get and the more you respond.
Please use your bio to your advantage. A couple months ago, IG released an update that enabled users to add clickable hashtags to their bios to help you get found better. Make sure you keep your Instagram app updated so you have access to all new features. And for pete’s sake, if you have a website, please makes sure it’s properly linked in your bio. You can even use a link trackers such as bitly to track how many clicks you get.
Publishing stories is a great way to show a behind-the-scenes look into your photoshoots, travels, etc. If you are consistent and creative with your stories, your followers will grow to look forward to watching your timely content. Pro tip: Use popular hashtags and location tags to gain even more exposure.
Don’t look like a fool, use Instagram to your advantage, it can be your greatest tool.
guest written by: Haleigh Brown, Clever Cardinal