Happy Father's Day from APA Insurance Services

Posted: June 12, 2013

We are wishing all the Dads out there a very Happy Father's Day! As a way to celebrate, we share this comical, home-made and very popular YouTube music video titled, "I'm a Daddy and I Know It." Take a look... and Happy Father's Day!!...

The Greatest Wildlife Photography... Ever?!

Posted: May 20, 2013

Ken du Pisanie shares a slideshow of what he considers "The Greatest Wildlife Photography Ever." As APA National's trusted and preferred photography insurance agency, providing five-star service and reliable insurance for photographers, the team at APA Insurance Services has decided to step outside of the insurance arena for a moment- to share this beautiful slideshow with our valued clients and online visitors! While you may not agree...

Splashes and Flashes: Great High Speed Photography Tutorial!

Posted: May 17, 2013

When we aren't securing each client with the most reliable photography insurance for less, we are appreciating the craft of our photographers! While insurance isn't the most artistic career out there, we figured insuring professional photographers was as close as we could get. :) In honor of the clients we love, here's another helpful tutorial that some of you may find useful! With 2,000,000 Youtube...

Photography Business Marketing: Building Your Perceived Value Proposition

Posted: April 15, 2013

‘Perceived value’ is the worth of a product or service in the mind of the consumer (also known as the difference between cost and benefits). The higher the perceived value, the higher the demand and the more a consumer will be willing to pay for it. A photographer’s typical client is unaware of the true production costs associated with a photo session. Instead, they rely...

Photography Business Marketing: Positioning Statement